Under the Influence(r): How Influencer Marketing Can Leave Us Vulnerable

About

Adelaide

Talks on Tuesdays is a live event series bringing big ideas, real experts, and curious minds together - at your favourite local venues. Think thought-provoking lectures, audience questions, and post-talk mingling over drinks and dinner.

This isn’t a uni lecture. It’s a social, intelligent night out.Come alone or with friends, leave with something to talk about.

Event Schedule:

6.30pm Arrival & Doors Open

7pm Lecture Starts

7.45pm Q&A

8pm Talk Concludes

8.30pm Event Closes.

*Please arrive close to 6.30pm

A La Carte menu and full bar available throughout the night - pay as you go.

Your Topic:

Under the Influence(r): How Influencer Marketing Can Leave Us Vulnerable

Influencers are everywhere, shaping what we buy, how we look, what we eat and even how we think about ourselves. But while influencer marketing is often treated as just another form of advertising, the relationships we form with influencers can make their influence particularly powerful, and sometimes harmful. I’ll share research from Adelaide University exploring how influencer marketing can contribute to experiences of consumer vulnerability, including psychological, social, financial and physical harms. I’ll also look at why we can’t simply put the responsibility on consumers to make better choices, and what influencers, brands and platforms could do differently.

Your Speaker: Dr Amelie Burgess

Dr Amelie Burgess is a Senior Lecturer in Marketing at Adelaide University. Her research explores some of the messier sides of…